awards

Awards and Recognition

Highlighted below is a list of recent awards AirTran Airways has received.

Airline Quality Rating — Top–ranked airline (April 2011)

AirTran Airways took the top spot overall in the highly regarded annual Airline Quality Rating (AQR) study, developed in 1991 as an objective method for assessing airline quality. The airline ranked top low cost carrier in 2010 and was ranked number two in the overall airline listing for that year.

The Airline Quality Rating 2011 reflects monthly scores for the calendar year 2010 and is based on four major areas: on-time performance, denied boardings, mishandled baggage and customer complaints. Researchers at the University of Nebraska at Omaha Aviation Institute and the W. Frank Barton School of Business at Wichita State University conduct the annual study.


FAA Aviation Maintenance Technician (AMT) Diamond Award of Excellence (August 2010)

For the 14th consecutive year, the Federal Aviation Administration (FAA) has awarded AirTran Airways the prestigious Aviation Maintenance Technician (AMT) Diamond Award of Excellence.

"Receiving this award is a great distinction for AirTran Airways and a real testament to our more than 400 mechanics, inspectors and technical support Crew Members," said Klaus Goersch, AirTran Airways' executive vice president, operations and customer service. "Their dedication to continuing aviation-related education directly results in the excellent safety record we have built over the years." The AMT program, established in 1991, honors aviation maintenance personnel and employers who participate in training opportunities that exceed FAA regulatory requirements. The Diamond Award of Excellence is the highest honor the program awards a company.


Airline Quality Rating 2010 – Top-ranked low-cost carrier, second-ranked airline (April 2010)

For the third year in a row, the Airline Quality Rating (AQR) selected AirTran Airways as the top ranked low-cost airline. The carrier ranked second overall of 17 carriers, in addition to posting the industry's best lost bag ratio during the year.

The Airline Quality Rating 2010 reflects monthly scores for the calendar year 2009 and is based on four major areas: on-time performance, denied boardings, mishandled baggage and customer complaints. Researchers at the University of Nebraska at Omaha Aviation Institute and the W. Frank Barton School of Business at Wichita State University conduct the annual study.

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Air Transport World (ATW) Market Leadership Award (January 2010)

AirTran Airways was awarded the prestigious Market Leadership Award from Air Transport World (ATW), a leading monthly magazine covering the global airline industry. AirTran Airways received this award for its innovative launch of Wi-Fi internet access on every flight as well as its creative blending of the traditional low-cost carrier model with features not typical of low-cost carriers, including Business Class, complimentary XM Satellite Radio and a wide array of onboard beverages on every flight.

The editors of ATW also factored in the company’s financial performance and touted the airline’s ability to provide the best combination of value and service in bestowing the Market Leadership Award to AirTran Airways.

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Airline Quality Rating 2009 – Top-ranked low–cost carrier, second-ranked airline (April 2009)

For the second year in a row, the Airline Quality Rating (AQR) selected AirTran Airways as the top ranked low-cost airline. The carrier ranked second overall of 17 carriers, in addition to posting the industry's best lost bag ratio during the year.

The Airline Quality Rating 2009 reflects monthly scores for the calendar year 2008 and is based on four major areas: on-time performance, denied boardings, mishandled baggage and customer complaints. Researchers at the University of Nebraska at Omaha Aviation Institute and the W. Frank Barton School of Business at Wichita State University conduct the annual study.

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Travelzoo – Best Provider of Domestic Air Fare Deals (March 2009)

AirTran Airways was awarded the Travelzoo Award for Best Provider of Domestic Air Fare Deals, beating fellow finalists Delta Air Lines, American Airlines, JetBlue Airways and Virgin America. Through unique deals like the Crazy 8s fare sale, early bird sales and last minute Web specials, AirTran Airways has been able to extend the benefits of low-fare, high-value service to more people.

The Travelzoo Awards, also known as "The Tzoos," celebrate the companies behind the best deals in travel, including airlines, hotels, vacation companies, cruise agencies, cruise lines, shows and events, car rentals and destinations. Travelzoo's 85 deal experts around the world evaluated more than 80,000 deals in 23 categories.

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MarketingSherpa’s 2009 Email Awards competition

AirTran Airways (in partnership with e-Dialog) tied for silver place in the Consumer category of Best Test You Learned From in this competition.The award-winning entry was for a newly designed e-mail template for our A+ Reward customers. Here is what the judges had to say about our winning entry:

MarketingSherpa Summary – Why They Won:
This was, quite simply, a great example of testing done
right – resulting in actionable changes that drastically
increased clicks and cut the unsubscribe rate in half.
Great job!

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Airline Quality Rating – Top–ranked airline (April 2008)

AirTran Airways took the top spot overall in the highly regarded annual Airline Quality Rating (AQR) study, developed in 1991 as an objective method for assessing airline quality. The airline, ranked third in the AQR 2007, and was one of only four airlines to improve its AQR score between 2006 and 2007.

The Airline Quality Rating 2008 reflects monthly scores for the calendar year 2007 and is based on four major areas: on-time performance, denied boardings, mishandled baggage and customer complaints. Researchers at the University of Nebraska at Omaha Aviation Institute and the W. Frank Barton School of Business at Wichita State University conduct the annual study.

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PRWeek Award for Best Use of Internet Media, with C-K PR (March 2008)

Along with top integrated public relations agency Cramer-Krasselt Public Relations, AirTran Airways’ program "AirTran Ewe" was named Best Use of Internet/New Media by the PRWeek Awards.

In January 2007, AirTran Airways re-launched AirTran U, a low-cost flight program tailored specifically for college students. The goal was to increase awareness and enrollment in the program within the 18-22 year-old college audience through a comprehensive marketing and communications program, including a “EweTube” contest utilizing YouTube and other new media channels.

The awards are the public relations industry publication's premier event honoring the industry's best campaigns, companies and individuals.

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Airline Business Magazine's Airline Strategy Award for Low Cost and Regional Leadership (July 2007)

Joe Leonard, chairman and CEO of AirTran Airways, was honored by Airline Business Magazine with an Airline Strategy Award for Low Cost and Regional Leadership. Leonard and AirTran Airways were "recognized for an innovative strategy that has produced consistent profits in an extremely tight market," according to the magazine.

The Airline Strategy Awards are a prestigious evaluation of international airlines.The winners are selected by an independent panel of industry experts. Airline Business Magazine began presenting the awards to outstanding airlines six years ago.

"AirTran Airways congratulates Joe on this well-deserved award," said Bob Fornaro, AirTran Airways president and chief operating officer. "Joe's leadership and guidance have led the airline during challenging industry conditions while maintaining our goal of providing our loyal customers with quality, affordable air travel."

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The Tommy Nobis Center’s Visionary Employer Award (June 2007)

AirTran Airways received the Visionary Employer Award from the Tommy Nobis Center in Atlanta. The award was given in honor of AirTran Airways’ efforts to employ visually impaired customer service representatives. Fred Cannon, director of reservations and customer service in Atlanta, worked with his colleagues to design a plan for hiring visually impaired customer service representatives and launched the program in December 2003. The Tommy Nobis Center assists individuals with disabilities who face barriers to employment and provides comprehensive vocational training, education and related services to maximize their success in the workplace.

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Entrepreneur Magazine's Best Airline Value (April 2006)

As a five-time Best Low-Fare Airline award winner, AirTran Airways is a fixture on Entrepreneur Magazine's annual Business Travel Awards. This year the magazine awarded AirTran Airways the Best Airline Value. According to Entrepreneur Magazine:

"[AirTran Airways has] improved the business travel experience more for the greatest number of independent travelers. Fares are lower and restrictions fewer among nearly all airlines as a result of the influence of AirTran." To view the article in full, see the "Annual Business Travel Awards" on the Entrepreneur Magazine website.

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Entrepreneur Magazine's Best Low-Fare Airline for 2005 (April 2005)

For the fifth time, Entrepreneur Magazine recognized AirTran Airways as the nation's Best Low-Fare Airline in their 12th Annual Business Travel Awards. Entrepreneur Magazine highlights AirTran Airways by stating that, "Over the years, AirTran has followed a smart - but slow - path to success in the airline industry, winning over value-conscious business travelers and companies fed up with major airlines. That's because of its low fares and common-sense approach to air travel." "AirTran Airways is honored that Entrepreneur Magazine has recognized what our customers already know - that we are the best low-fare airline available today," said Joe Leonard, AirTran Airways' chairman and chief executive officer. "The 6,000 Crew Members of our airline work hard every day to keep AirTran Airways at the top of this competitive industry."

To view the article in full, see the "Annual Business Travel Awards" on the Entrepreneur Magazine website.

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Corporate Friend of Children Award from the Child Welfare League of America (March 2005)

AirTran Airways received the 2005 Corporate Friend of Children Award from the Child Welfare League of America.The airline emphasizes community involvement, especially with organizations that benefit children, in each of its 40-plus markets. As part of its nomination for the award, CHRIS Kids, Inc., an Atlanta-based organization that provides treatment alternatives for less-fortunate children in the area, identified AirTran Airways as a "tireless and innovative supporter of the children and families within its corporate family and community."

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Online Media, Marketing & Advertising (OMMA) Award for Airline Online Advertising (October 2004)

During Advertising Week in New York City in October 2004, the Interactive Advertising Bureau (IAB) and MediaPost Communications hosted the first Online Media, Marketing & Advertising (OMMA) Awards to honor excellence in interactive marketing and advertising. AirTran Airways and its advertising agency Cramer-Krasselt, won an OMMA Award in the Purchase Intent/Sales category. The award recognized the airline's ongoing online advertising campaign that directs customers to the company's award-winning Web site, airtran.com, to purchase airline tickets.

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Web Marketing Association Award for "Best Airline Website" (September 2004)

In September, AirTran Airways was awarded "Best Airline Website" by the Web Marketing Association (WMA) for its 2003 E-Annual Report. The WebAwards, now in its seventh year, is a prestigious event, and the leading annual award competition which judges website development against an increasingly high benchmark for Internet marketing.

AirTran Airways knows that marketing, especially Web marketing, is an essential tool in the travel industry. After making every effort to utilize the corporate Web site as an information source for customers and shareholders, AirTran Airways proudly accepted this award.

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